About Us

A hat-trick is a hockey term for scoring three goals in one game. Here at Hat-Trick Consulting our three goals are to help you analyze, optimize, and capitalize on your Salesforce investments. Our expertise allows us to successfully implement a strategy for all your business process improvement needs on a local or global scale. We aim to do this with the highest quality allowing you to make your business decisions with the utmost intelligence and grow your bottom line. We specialize in working with clients ranging from start-ups to mid-sized companies.

Who We Are

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Aaron Crear-Founder & Principal Consultant

After over a decade working as a Sales Manager, Aaron continually noticed one common issue: most small to mid-sized businesses do not have the technical or functional expertise to truly optimize their SFDC instances. Since founding Hat-Trick, he has been working as an independent consultant helping organizations gain more from their Salesforce investments. The focus has been on implementing SFDC Administration, Development and Training initiatives. 

Mr. Crear has a strong track record of exceeding customer expectations and providing a high level of value. He has used his vast global network to develop and maintain relationships with partners and customers worldwide. Aaron has a unique skill set of technical SFDC expertise coupled with extensive hands on functional and operational experience. He is a 10x certified Salesforce Architect and frequent speaker at Salesforce events around the world.

Aaron has a BA from Saint Anselm College and earned his MBA at UMass-Lowell.